People have indulged in the pleasurable ritual of perfuming themselves with aromatic flower blends for thousands of years. Up until the 1900s scents were simple and uncomplicated, like rose and lavender water distilled from out of the garden. Technology changed all that in the 20th century, submerging pure, unadulterated botanical ingredients under an avalanche of chemical impostors.
The perfume boom began when Jacques Guerlain created Shalimar in 1925, and Francois Coty launched his fragrances, Grasse, Chypre de Coty, and La Rose Jacqueminot. Scientific advances during WWII enabled the creation of even more complex chemical perfume classics like Opium, Chanel No. 5, and 4711.
When Charles Revson created Charlie for Revlon, women began buying perfume for themselves. Cosmetic counters everywhere were flooded with a glut of synthetic perfumes created by multinationals and their imitators. From there the industry has flourished. And in fact, in the weeks leading up to Christmas this year, it is expected that a bottle of Chanel No.5 perfume will sell every 30 seconds around the globe!
The good news is that consumers are growing more discerning. And with increasing alarms over the impact of synthetic perfumes on the health of both people and the planet, there is now a move towards boutique or niche scents, perfume produced in small quantities by traditionally trained artisans. Often billed as ‘natural’, many of these perfumes still contain potentially harmful synthetic ingredients.
But not Miessence. Our six, glorious, botanical perfumes are certified organic. That means that they contain only pure, unadulterated essential oils, extracts, and absolutes. No toxic synthetic chemicals. Ever. A pure, pristine scent you will be proud to wear. That’s because you’re worth it, and we know it!
Source: MiTimes 007
